TruthIn is India’s most trusted consumer intelligence platform — decoding every product through verified data and scientific evaluation.It empowers people to make confident, informed choices, and powers NatFirst’s mission for transparency across industries.
Advanced OCR and visual recognition technology identify every label, logo, and ingredient with precision.
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Our language models interpret claims, compositions, and regulatory symbols to extract meaningful insights.
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From product scan to insight in seconds — TruthIn processes, validates, and rates instantly.
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Our framework spans 20+ product categories, adapting to evolving formats and standards with ease.
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Crowdsourced inputs and community feedback continuously refine accuracy and expand product coverage.
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Become part of a thriving global community, connecting with like-minded individuals from around the world. Share experiences, ideas, and insights that transcend borders.
Learn MoreTruthIn helps consumers make confident choices — revealing what’s inside every product, how it compares, and why it matters.
Every scan or search brings you the facts — unbiased, science-backed, and easy to understand. Truth without jargon, designed for everyday decisions.
See beyond the packaging. Understand ingredients, nutrition, and brand claims in a way that’s simple and visual. Because transparency builds trust.
Find products that match your values — whether that’s healthier, cleaner, or more sustainable. TruthIn makes discovery personal.
Ratings powered by NatFirst’s data intelligence and FSSAI-aligned frameworks — so you know every insight is grounded in fact. No bias. No noise. Just the truth.
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The TruthIn Pledge
Every product evaluation we share follows a rigorous framework built on data precision,
regulatory alignment, and scientific integrity — ensuring clarity where it matters most.
Every product is analyzed using objective data models — free from brand influence or commercial bias. Because independence builds confidence.
Our AI engine maps ingredients, claims, and compliance signals to authoritative scientific and regulatory sources. Accuracy is our benchmark.
Each insight is grounded in established nutrition and safety science — never trends or marketing spin. We decode, we don’t speculate.
TruthIn simplifies complex information into clear, actionable insights that help people make informed everyday choices. Clarity that empowers.
From industry journals to mainstream media, NatFirst and TruthIn are shaping conversations around product intelligence, data ethics, and conscious consumption
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Pellentesque at posuere tellus. Ut sed dui justo. Phasellus is scelerisque turpis arcu, ut pulvinar lectus tristique non. Nam laoreet, risus vel laoreet laoreet, mauris
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Learn MoreStart conquering the heights of your business career with our platform. Join the community of more than +5000 successful businesses.
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